Aperio CI Combines Customer Research with CRM Software
The combination is intended to paint a clearer image of the customer.
Aperio CI has announced the addition of customer research to its CRM solutions.
"Aperio CI and its research affiliate, Left Right Research, deliver consumer research that helps Fortune 100 and Fortune 500 clients improve sales and profits by utilizing sophisticated analytics and research to improve and measure their marketing efforts and results," according to Billing and OSS World.
"This information, overlaid with Aperios sophisticated analytical CRM solutions, paint a whole new, clearer and crisper picture of the customer," the article states