Silverpop Announces Next-Gen CRM Solution
Engage 8 combines the company's B2C and B2B tools in a single platform.
Silverpop Systems has announced a new offering designed to combine the strengths of Silverpop Engage B2B with its consumer-oriented Engage platform.
"The new Engage 8 will offer the CRM, marketing automation, lead management and lead nurturing solutions of the B-to-B product combined with the e-mail and social tools of the B-to-C marketing solution, according to the company," writes BtoB Magazine's Christopher Hosford.
"A company spokesman said Silverpop would continue to support the separate Engage B2B and Engage products, but that these eventually may be phased out to focus on the new Engage 8," Hosford writes.