Sign in   |   Register Moves Beyond CRM to Enterprise Software

  |     |   Bookmark    
Posted August 4, 2010 By -     Feedback

The company is heading towards being an enterprise as a service technology company.

As noted in this GigaOM story, with Chatter, the AppExchange,, and VMforce it looks like this CRM as a service company is looking to be more than just a sales tool. The article also suggests that this is more than just grappling with its market perception, as others in enterprise software consider it a threat as well.

"Clearly it is seen as the quintessential SaaS company — but out of necessity for continued growth, it has moved beyond this — Chatter, the AppExchange,, VMforce are all examples of wanting to be much more than a simple (or even complex) sales tool. Initially created a programming platform to allow customers to significantly broaden the functionality of their applications while the AppExchange created a marketplace for developers to sell those applications. More recently Chatter has sought to broaden the impact of by creating a social feature set while VMforce moves decidedly down the stack in an effort to offer a platform as a service."

Read the Full " – So Much More Than CRM" Story at GigaOM

Submit a Comment

Loading Comments...

Thanks for your registration, follow us on our social networks to keep up-to-date