3 Small Business CRM Software Offerings
A new breed of CRM software and solutions are available to small business owners that provide just the tools and data a small business owner needs.
Small business CRM (customer relationship management) is a growing market, and for good reason. As reported on E-commerce-Guide.com, most small business CRM systems provide the tools needed to better manage a number of business communications tasks such as organizing and managing contacts, partners, contract wins and sales leads.
"1. Email Marketing 2.0 and Integrated CRM by Infusionsoft: Infusionsoft's Email Marketing 2.0 for entrepreneurs and small businesses puts a focus on email marketing, but the software offers additional small business CRM features such as contact management, company tracking, customer tracking as well as follow-up and lead management.
"The permission-based email marketing tools let you create sign-up forms for your website, and these leads are automatically tracked by the CRM. You can then send targeted email campaigns based on the form-generated data and track the email marketing campaigns through the CRM reporting.