Financial Industry Looks to New CRM Technologies
The financial services industry takes a cautious look at social CRM channels.
Financial service firms are embracing new customer-facing tools. According to this report on TechTarget, the financial services industry has moved into online banking and web forms for submitting applications, to taking a cautious look at social CRM channels, like blogs and forums.
"While things like Facebook, Twitter, member forums and chat may be new venues for traditionally conservative businesses like banks and insurance firms, it is one that customers clearly seem to want.
"A survey of corporate banking customers by Finextra and Pegasystems this year found that 57% of respondents were willing to pay higher fees for an automated website that would allow them to access and manage all of their accounts.