Infor App Automates CRM Data Cleansing
The company seeks to aid customer relationship management efforts by automating cleanup of customer data.
Infor CRM Epiphany Data Advisor acts as an adjunct to a companys CRM system to help cleanse customer data. As reported on Managing Automation, the standalone module is primarily a tool to automate the collection, aggregation, and cleansing of customer data. The Data Advisor software can then federate that optimized customer data to Infor CRM, non-Infor CRM applications, and other enterprise applications such as ERP.
"The Data Advisor software is the second in a series of Advisor products from Infor. The first, Infor CRM Epiphany E-mail Advisor, aims to add intelligence to a companys e-mail outreach campaigns.
"'By coupling Data Advisor with E-Mail Advisor,' Infor said in a statement, 'companies gain the added ability to send e-mails in high volumes that, when opened, immediately adapt and show content tailored to user preferences, providing the most relevant offers for improved receptiveness and greater results.'"