Infor App Automates CRM Data Cleansing

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Posted December 2, 2010 By -     Feedback

The company seeks to aid customer relationship management efforts by automating cleanup of customer data.

Infor CRM Epiphany Data Advisor acts as an adjunct to a company’s CRM system to help cleanse customer data. As reported on Managing Automation, the standalone module is primarily a tool to automate the collection, aggregation, and cleansing of customer data. The Data Advisor software can then federate that optimized customer data to Infor CRM, non-Infor CRM applications, and other enterprise applications such as ERP.

"The Data Advisor software is the second in a series of Advisor products from Infor. The first, Infor CRM Epiphany E-mail Advisor, aims to add intelligence to a company’s e-mail outreach campaigns.

"'By coupling Data Advisor with E-Mail Advisor,' Infor said in a statement, 'companies gain the added ability to send e-mails in high volumes that, when opened, immediately adapt and show content tailored to user preferences, providing the most relevant offers for improved receptiveness and greater results.'"

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