The Social CRM Vendors
Social media makes a marketer's moves much more visible.
B2B has often been left out of the conversation when it comes to social. As reported in this article on Destination CRM, from Starbucks to Comcast to Dell, since they were first out of the gate, examples tend to come from the consumer side.
"According to Forrester, 91 percent of B2B technology buyer decision makers now use social media to gather information. This appears to be dead on in the CRM industry. Bonde, a CRM veteran, says that he has been keeping a close eye on the leading CRM vendors participating in social media. Back in March, Bonde conducted some research for his firm Evoke CRM on how the top CRM vendors were behaving on Twitter. More recently, he decided to take that research a few steps further, looking at new components and adding corporate blogging into the mix. Bonde started his exploration mostly out of curiosity if whether some of the social CRM players were really 'walking the walk,' he says."