The Definitive Guide to Lead Scoring
Marketo is offering a 50-page guide that defines the best practices for qualifying leads.
The Definitive Guide to Lead Nurturing offers useful, qualitative insight from todays marketing thought leaders and basic and advanced B2B marketing best practices on must-have campaigns. Released by Marketo, a global Revenue Performance Management solution provider, the new guide (PDF format) offers more than 50 pages of expert commentary, best practice examples, and easy-to-use worksheets.
"If youve ever spent a single dollar on demand generation, you know first hand how expensive, time-intensive and challenging it is to make the most out of every lead you acquire. Many companies do a good job at generating leads attracting prospects to a Web site or tradeshow booth, buying lists, etc. The problem is that most new leads are not yet ready to engage, so if a sales rep does try to contact a lead before he or she is ready, it reinforces the general impression that marketing-generated leads are no good. As a result, leads risk getting lost, ignored, or snatched up by competitors."