Strategic CRM Opportunities For the New Year
The theme to watch for is replacement as many foundational applications reach the end of their shelf lives.
The year ahead in CRM will be important for replacing old systems and for integrating new niche applications that sharpen your game. As reported on CRM Buyer, Ten-year-old ERP and CRM systems will be ripe for replacement, customers are in a great position with lots of cloud computing choices, and analytics will become a necessary add-on.
"The theme to watch for is replacement, as many foundational applications that were implemented for Y2K reach the end of their shelf lives. Here are some issues to consider.
"Ten-year-old ERP and CRM systems will be more than ripe for replacement. New business processes and better economics will do the heavy lifting to prove the case for new applications. Many of the conventional vendors like Oracle and SAP (NYSE: SAP) will be there, as will newer entrants who've proven themselves over the last decade. Watch for names like NetSuite, RightNow, Salesforce and others to command attention."