- On Way to Omni-Channel, Retailers Try Beacons and More
- Chief Data Officer Role Continues to Evolve
- What Is Sales Enablement Software and Do You Need It?
- 5 Ways to Use Virtual Reality in the Enterprise
- 8 Open Source BPM Software Options
- How HTAP Database Technology Can Help You
- 9 Apps Empowering Finance
In Part 3, Greenberg details the CRM companies that aren’t considered full-service suite providers.
In Part 3 of Paul Greenberg's lengthy CRM Watchlist for 2011, he discusses the CRM companies that are not perceived to be full-service suite providers or even long time veterans of the CRM market. Those included in the new round-up include Marketo, Eloqua, Infusionsoft, Sword-Ciboodle, Moxie and others in the customer service category.
"What I’m going to give you here are the names of companies that aren’t the full service suite providers or even long time veterans of the CRM market but those that tend to specialize in a particular one of the pillars one way or the other. That means, since this is a CRM Watchlist, you will NOT see pure play social media companies here (though in a later post you’ll see the social media and community platforms that have taken CRM integration seriously. They count in this.) What you will see is companies that provide technologies for enabling marketing, customer service and sales.
"I’d particularly take a look at the customer service category, primarily because customer service is what drives Social CRM, unlike its traditional cousin, CRM, which was driven by sales."
