Greenberg Social Mainstream CRM Watch List
In Part 4 of his CRM watch List for 2011 Paul Greenberg discusses the 'social mainstream' companies.
According to Paul Greenberg in the latest installment of the 2011 CRM Watch List this year the CRM market has reaches its "teenage years" which has contributed to three times as many submissions for the Watch list. In Part 4 the social mainstream companies, including Jive, Radian6 and Kickapps are over-viewed.
"Kickapps. Hmmm. Im putting a company on this list that I never met anyone from. Theyve made no attempt to ever contact me. (Sniff. Im hurt. Im just so hurt. )They dont show up much in the 'official mind share channels' (a group I just made up). Yet here they are.
"Why? Because, when it gets down to it, this company is SOLID. Really SOLID. Meaning they have a SOLID portfolio that with the release of their 5.0 version they call a 'Social CMS' system, (Ill ignore their claim of 'industrys first' which really is neither here nor there)."