SugarCRM Announces Social CRM Survey Results
Customer relationship management (CRM) practitioners have been slow to embrace social.
SugarCRM has announced the results of its 2010 Social CRM Survey. As reported on BusinessWire, the polls results reinforced the notion that in the year 2010, customer relationship management (CRM) practitioners have been slow to embrace social. Also, those that have chosen to take advantage of this new technology have enjoyed a competitive advantage in the market and a considerable return on investment, placing them firmly ahead of their challengers.
"42 percent of respondents said LinkedIn is where they most often interact with or research customers and prospects, while 32 percent listed Facebook and 14 percent listed Twitter.
"Only 26 percent of respondents said they currently integrate their customers social networking information with their existing CRM data.
"72 percent of respondents said they plan to integrate their customers social networking information into their existing CRM data within the next year.
"After reviewing the results, the discrepancies among the responses become obvious. Over half of those polled indicated that social networks have helped their business become more successful, yet only 26 percent of respondents currently utilize this priceless social network information."