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Frost & Sullivan's Second Annual CRM Conference & Exhibition In January

By EnterpriseAppsToday.com Staff     Feedback

Incorporating strategies from Cisco, Microsoft, Dow Corning and Palm to be recommended.

NEW YORK--Over the past year, businesses have touted the importance of building a customer-centric strategy to drive sales and create added value for their customers.

Unfortunately, companies have been left in the dark as to how to implement a successful CRM initiative into their existing plans. At Frost & Sullivan's Second Annual Customer Relationship Management Conference & Exhibition, taking place Jan. 21-25, 2001 in Scottsdale, Ariz., attendees will be privy to the latest techniques and tips that companies have used to reinvent themselves.

Cisco has seen the benefits of a CRM-based strategy firsthand. By reinventing its organization to encompass its varied customer base, Cisco has been able to lead in nearly all technology sectors it competes in. Karthik Krishnamurthy, manager of Customer Care and eCommerce will present the CRM model that Cisco has used to reinvent its company culture and increase sales in the process.

CRM strategies require complete audits of current organizational practices. Jerry Moe, Global CRM manager for Dow Corning will expose how companies must re-evaluate their customers, their needs and how their organizations currently handle their business relationships .

Complete access to customer information is a vital part of a complete CRM adoption. Julie Pederson, Strategic Marketing Programs manager for Palm explains how an evolved sales force automation platform allows your sales team unparalleled customer information and support capabilities. Attendees will discover that the future of CRM will allow your organization to always be able to know your customers' habits, needs and wants at all times.

As the global markets become more and more complex, the same rules still apply...give your customers what they want and they will come. At Frost & Sullivan's Second Annual Customer Relationship Management Conference & Exhibition, attendees will learn that CRM opens new doors to remain competitive.

Who Should Attend:

        CEOs, Presidents, & Directors
        Business Development Professionals
        Strategic Planning Professionals
        Global Sales Management
        Marketing Management
        Product Management
        Information Management Professionals
        CRM practitioners
        Market Research Management
        Industry Consultants

For a full conference brochure please visit http://www.frost.com/conferences/CRM.

Registration: Bruce Hirsch 212/652-2749, cfsales@frost.com.

Online Registration: http://www.frost.com/conferences/CRM.

Sponsorship/Exhibition: Gary Robbins, 212/652-2749, grobbins@frost.com

Press Passes, Media Inquiries: Erika Brown, 212/652-2705, ebrown@frost.com

This article was originally published on December 13, 2000
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