CRM To Lead Market For Analytical Applications: Page 2
Cap Gemini Ernst & Young's CRM study further analyzed data by different industries including high technology, financial services, telecommunications, retail/consumer products, utilities/energy and entertainment/hospitality.
Key highlights from this analysis include:
- Consumer packaged goods and utilities companies lag the market in CRM performance.
- The entertainment/hospitality industry has the most Relationship Optimizers (17 percent).
- Eighty-one percent of high technology companies are Customer Satisfiers.
- Forty-two percent of telecom companies have not completed any CRM efforts in the past two years.
Originally appeared in CyberAtlas.