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MicroStrategy CRM Applications Now Generally Available

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Posted January 23, 2001 By eCRMGuide.com Staff     Feedback

The company says the products will provide companies with a complete view of their customers.

VIENNA, VA--MicroStrategy Incorporated, a provider of business intelligence software, has announced the general availability of MicroStrategy CRM Applications, a suite of three products for analytical CRM and marketing automation. The company says these products will empower companies to build valuable relationships with their customers by leveraging online and offline customer data to perform sophisticated customer analysis and personalized, event-based and permission-based marketing.

MicroStrategy says their CRM Applications consists of three products:

  • MicroStrategy Web Business Analyzer, which enables companies to develop a complete understanding of web site interactions.

  • MicroStrategy Customer Analyzer, which provides powerful, customer- centric analysis to deliver insight and identify effective sales, service and marketing activities. It also includes all of the functionality of MicroStrategy Web Business Analyzer.

  • MicroStrategy Marketing Automation, which offers an integrated, closed-loop solution to engage customers in ongoing, permission-based dialogue across all channels of communication.

According to MicroStrategy, the CRM Applications integrate data from disparate information sources such as call centers, ERP (Enterprise Resource Planning) systems, web sites, e-commerce sites, transactional systems, data warehouses and third party data providers. They say that through its pre-packaged ETL (extract, transform and load), the customer-centric data warehouse is continuously populated from these various source systems to provide a detailed view of the customer. The company claims MicroStrategy CRM Applications contain more than 300 pre-built reports covering sales, service and marketing and has been built and refined based on more than 200 implementations with MicroStrategy customers over the past decade.

"The bottom line is that MicroStrategy CRM Applications enable companies to build strong, personal relationships with their customers," said Mark LaRow, vice president of MicroStrategy's applications group. "MicroStrategy CRM Applications provide a more detailed view of the customer that allows companies to respond personally and proactively to customers' needs, whether the interaction is through a physical store, call center or web site."

"MicroStrategy CRM Applications allow us to identify and take action on emerging sales, service and marketing opportunities to maximize our return on investment," said Kevin Vogt, president of Kiko.com. Other customers include TV Guide and Neiman Marcus.

MicroStrategy says their CRM Applications are built on the extensible and customizable MicroStrategy 7 platform. For more information, go to www.microstrategy.com.

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