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eConvergent, eFORTIFY Form eCRM Alliance

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Posted January 23, 2001 By eCRMGuide.com Staff     Feedback

The companies say the alliance will provide companies with eCRM business solutions customized and integrated for individual organizations.

PLEASANTON, CA--eConvergent, a Business Solution Provider (BSP) for electronic Customer Relationship Management (eCRM), has announced an alliance with eFORTIFY, eCRM Channel Consultants, a division of Information Management Associates, Inc (IMA). They say the partnership, will provide companies with best-of-breed eCRM business solutions customized and integrated for individual organizations.

The companies say they will offer a set of proven, complementary eCRM products and technologies to new clients, and as a channel-enablement option for IMA's established Global 2000 client base. They claim eConvergent's hosted, multi-channel eCRM solutions and eFORTIFY's call center consulting and multi-channel systems integration expertise will provide a powerful combination of technology and services to companies that want to get eCRM right.

"This alliance will allow us to offer our customers and prospects yet another way to address complex customer relationship management issues," said Paul Frederick, president of IMA and eFORTIFY. "eFORTIFY's call center integration expertise combined with eConvergent's outsourced services for managing customer interaction presents a strong value proposition for both new and existing customers looking to rapidly deploy hosted, multi-channel capabilities."

"Through this alliance we can offer mission critical eCRM solutions and proven integration expertise to those companies that want to get eCRM right," said Clyde Foster, president and CEO of eConvergent. "Our combined offering will enable companies to gain an immediate return on investment from their eCRM strategy, while eliminating the frustrations of figuring out where to start with customer management."

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