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Aberdeen's CRM Top Ten

By Robyn Greenspan     Feedback

Market analysis and positioning services firm, Aberdeen Group, releases report, "What Works: Ten Significant CRM Implementations of 2000."

Aberdeen Group, a market analysis firm that helps information technology (IT) vendors establish a leading presence, has published its list of the top ten customer relationship management (CRM) implementations of 2000.

The list comes as a result of the Aberdeen report, "What Works: Ten Significant CRM Implementations of 2000" that uses a case study approach to providing the information. Each individual award was based on a case study on the CRM supplier, the customer, and the implementation strategy.

The case studies were compiled from in-depth research of CRM suppliers, customers, and implementation strategies. Along with CRM market information, the report illustrates the global acceptance of CRM, vertical market orientation, and penetration of ASP-based solutions. "We looked for real business problems, their solutions, and concrete return on investment," says report editor and Aberdeen research director Denis Pombriant. "We asked, 'What works in the real world?' because we wanted to report on more than just vendor market share."

The top ten recipients are as follows:
      Vendor End User
2AnnuncioDell Computer
5eAssistBritish Telecom
6FirePondEmpire Blue Cross Blue Shield
7Nortel/ClarifyGuaranty Bank
9SiebelHoneywell Aerospace
10TrilogyGulf States Toyota

Honorable mentions include Salesforce.com with Siemens PT&D Telution with Netifice; and UpShot with Jamcracker.

This article was originally published on April 11, 2001
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