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Posted April 26, 2001 By Robyn Greenspan     Feedback

Quaero CM Advisor™, a three-week campaign management software selection service, enables marketing and technology executives to make efficient and informed decisions before heavily investing in campaign management tools.

Customer relationship solution provider, Quaero, LLC, announced the release of a new product designed to help key decision-makers make fully informed software choices, quickly. Quaero CM Advisor™, a three-week campaign management software selection service, enables marketing and technology executives to make efficient and informed decisions before heavily investing in campaign management tools.

The US $25,000 package combines industry research with knowledge from experienced marketing and technology experts to deliver a list of recommended software vendors that should be included in evaluation, as well as the necessary materials to test, organize and rate the vendors. The service includes a strategic assessment of an organization's business and campaign needs through critical discovery, development and delivery phases.

At the end of the three-week campaign, a final summary document, outlining the rationale for the recommended tool selections, and Quaero's in-depth report on Campaign Management Software: Comparative Analysis and access to its Web-based Interactive Decision Tool will be delivered.

"Quaero CM Advisor™ is dedicated to helping organizations make better, faster and more cost-effective decisions regarding campaign management software. Our methodology eliminates the confusion surrounding Campaign Management tools and helps our clients expedite the decision-making process," said Quaero President, Paul Becker.

Quaero couples CRM expertise analytics and technology expertise to companies in financial services, retail, e-business, communications and health care to develop long and profitable customer relationships. Quaero's client list includes Sallie Mae, TRACFONE Wireless, Inc., Mellon/Dreyfus, priceline.com, Forrester Research, JP Morgan Chase and The Limited.

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