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The Next Level of CRM?

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Posted June 20, 2001 By Staff     Feedback

Interface Software brings "Relationship Intelligence" to professional firms, allowing for the capture of disparate customer information.

by Staff

Application provider to professional firms, Interface Software has brought another dimension to the customer relationship management (CRM) landscape -- Relationship Intelligence. Unlike traditional CRM, which often captures disparate information, relationship intelligence focuses on transforming a firm's internal information into competitive intelligence that becomes a business advantage.

Interface's InterAction software platform creates Relationship Intelligence from information about people, companies, relationships, experience, and expertise, using four processes:

Nathan Fineberg, Interface Software's president, says that InterAction now offers a value proposition that no other system can match. "By aggregating, managing and delivering Relationship Intelligence directly to professionals, Interface Software has pioneered a unique approach to professional services CRM. Our innovative process harnesses a firm's intangible information assets -- relationship capital and human capital -- and transforms these assets into competitive intelligence. For the first time, professionals have a centralized database of institutional knowledge that they can easily access and use to generate new revenues, increase profits and reduce client defections."

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