Hyperion Introduces Suite
Hyperion eCommerce Analysis Suite® examines data from disparate sources, such as e-commerce transactions and Web-server logs, and produces a multi-dimensional analysis of online buying behavior.by eCRMGuide.com Staff
Hyperion, developer of business analysis software, has introduced the Hyperion eCommerce Analysis Suite®, a component of Hyperion eCRM (electronic customer relationship management) Analysis. The suite analyzes data from disparate sources, such as e-commerce transactions and Web-server logs, and produces a multi-dimensional analysis of online buying behavior. The comprehensive analysis allows retailers to address multi-channel retailing, dynamic merchandising and customer loyalty.
The Hyperion eCommerce Analysis Suite enables users to understand buying behavior throughout the entire online shopping cycle and helps to increase browsing to shopping conversion rates. The application accomplishes these objectives by analyzing a number of customer behaviors: e-commerce activity by time, customer segment and product; sales trends, basket revenue, shopping cart abandonment rates and conversion rates across the purchase chain; and dynamic content.
"Our customers are telling us that page views and one-dimensional snapshots are not supplying the information they need to drive greater customer satisfaction and increased profitability on their sites," said Mindy Fiorentino, vice president of marketing for Hyperion eCRM Analysis. "Hyperion eCommerce Analysis Suite gives users the ability to better understand buying behavior in order to make actionable decisions that can increase online shopping conversion rates and maximize online sales revenue."
Headquartered in Sunnyvale, Calif. with offices in 22 countries, Hyperions business analysis applications and tools are used by more than 6,000 organizations worldwide.