Minacs Drives CRM to General Motors
General Motors Corporation awards three-year US $62 million contract to Minacs Worldwide for the development of a customer contact center.By eCRMGuide.com Staff
Customer relationship management (CRM) solution provider Minacs Worldwide Inc. has been chosen by General Motors Corporation to create a contact center for its North America Technical Assistance Center in Pontiac, Mich.
The deal spans three-years (July 1, 2001 to June 30, 2004) and is valued at over US $62 million. In that period, Minacs will supply an array of CRM solutions including a staff of licensed automotive technicians, state-of-the-art technical training facilities to diagnose vehicles and technical support to the U.S. GM Dealer Network. Additionally, Minacs will provide staffing and management for GM's North American Vehicle Sales Service Marketing (VSSM) and OnStar Technical Assistance Center.
"Minacs provides a staff with a very high level of automotive technical expertise that allows the General Motors Technical Assistance Center to fully support GM dealership technicians," said Beth Grotz, director of technical assistance at General Motors.
Minacs Worldwide delivers global multi-channel CRM solutions to clients with customers in North America, Europe, Latin America, Asia and the Pacific Rim. Employing 2,400 people in 16 locations.