Nintendo Plays with Infinium
Interactive entertainment company Nintendo of America, Inc. has selected the CRM solution from Infinium to drive its Retail Marketing Program.by eCRMGuide.com Staff
Web-based Infinium CRM builds a fully integrated, enterprise-wide data source linking disparate customer information from various departments. Additionally, the quickly implemented application delivers PDA capabilities, Web-based information exchange, zero maintenance desktop functionality and complete integration with back-office and e-commerce applications.
Nintendo's decision to choose Infinuim to maximize channel marketing efforts while enhancing customer satisfaction.was influenced by a prior relationship with the company; Infinium CRM's easy integration into Nintendo's existing Infinium Financial Management solutions; and Infinium's 20-year commitment to the IBM iSeries (AS/400) computing platform. Infinium has successfully delivered software for the IBM platform and is working with IBM to provide organizations with a native iSeries/AS400 integrated CRM suite.
Headquartered in Hyannis, Mass., Infinium has more than 1,800 customers worldwide representing a variety of industries including manufacturing, gaming and hospitality, transportation, healthcare, retail, financial services, and distribution.