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Advertising.com Standardizes on Siebel

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Posted September 5, 2001 By eCRMGuide.com Staff     Feedback

In preparation for an expected growth in Internet advertising revenue in the United States, Advertising.comSM, Inc. will deploy Siebel Systems, Inc.'s eBusiness Applications for its customer-facing operations.

In preparation for an expected growth in Internet advertising revenue in the United States, Advertising.comSM, Inc. will standardize its customer-facing operations on Siebel Systems, Inc.'s eBusiness Applications. According to Jupiter Media Metrix, Internet advertising revenues will nearly triple to $15.7 billion and represent 7 percent of the overall advertising market in 2006.

Chosen for its scalability, adaptability and functionality, Siebel eBusiness Applications, MidMarket Edition provides a comprehensive, integrated, multi-channel solution that allows small- and medium-sized companies to easily integrate their Web sites, call centers and field sales and service organizations. Advertising.com sales and service professionals are utilizing several components of Siebel eBusiness Applications, MidMarket Edition, including Siebel Sales and Siebel eMail Response. With a unified, comprehensive view of all customer interactions, Advertising.com is able to coordinate its sales efforts in offices located in Baltimore, New York and San Francisco.

"Siebel Systems' offerings not only provide functionality, but the massive scalability ensures that they will grow with us as Advertising.com continues to expand throughout the United States and abroad," said Steve Root, vice president of Sales and Marketing for Advertising.com. "The applications also integrate readily with our proprietary systems, so we can leverage those resources to better serve current and future customers."

San Mateo, Calif.-based Siebel Systems, Inc. provides eBusiness application software and employs a workforce of 8,000+ who operate in more than 34 countries and 136 offices around the world.

Founded in 1998 and headquartered in Baltimore, Md., with offices in London, New York, San Francisco and Mountain View, Calif., Advertising.com delivers comprehensive, integrated marketing solutions across multiple digital platforms, including Web, wireless, and e-mail.

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