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Salesforce.com Helps Integrate CRM

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Posted October 16, 2001 By Natasha Gray     Feedback

In a new partnership with Data Junction, Salesforce.com enhances online CRM integration capabilities, connecting the Web service with back-end systems.

Salesforce.com, the San Francisco, Calif-based online customer relationship management (CRM) firm, today announced a strategic partnership with Data Junction Corp., an Austin, Texas-based data integration solutions developer, to provide new integration capabilities linking salesforce.com's online CRM service with other enterprise systems and applications.

Built on an open XML platform, Salesforce.com's online CRM solution is designed to help overcome the integration difficulties of similar web services and client-server applications. Data Junction's Data Junction Integration Suite, interoperates with salesforce.com's XML API, connecting the online application to various back-end systems, as well as other business applications.

According to Salesforce.com, this new integration option provides an additional conduit for data sharing, manipulation, enrichment, and transfer. Its customers can implement the joint solution in less than 30 days and without the need for outside consultants, lower their costs

"This partnership is an important step in providing our customers with a more flexible, open system that supports our overall integration strategy," says John Dillon, president and CEO of salesforce.com. "Data Junction is a proven leader in the integration market and their strong commitment to ease of use and cost-effectiveness reflects our own approach of delivering online enterprise applications at a fraction of the cost and risk associated with traditional software."

Rodric O'Connor, vice president of technology at Putnam Lovell Securities, Inc., a salesforce.com customer, says Salesforce.com's CRM solution has helped the firm stay competitive arguing that the announcement of this new alliance will only perpetuate that: "This new partnership with Data Junction will further increase our productivity and ROI by allowing us to better manipulate all of our enterprise data. The ability to make mass changes to our customer data will allow us to increase its quality and subsequently its relevance," he explains.

"We are eager to extend our solution to support Web services, and this alliance gives us the perfect opportunity to drive the growth of cost-effective, alternate integration," concludes Data Junction's president, Michael Hoskins.

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