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IBM Introduces CRM Management Services

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Posted December 14, 2001 By eCRMGuide.com Staff     Feedback

Called a "plan, implement and run" offering, the solution is designed to help accelerate and reduce the risk of CRM deployment at mid-to-large size enterprises.

IBM has released a new offering into the CRM space. IBM CRM Management Services is designed to help accelerate and reduce the risk of CRM deployment at mid-to-large size enterprises. Called a "plan, implement and run" offering, the solution addresses the time-to-value concerns of corporate business and IT buyers and features industry-specific business processes, business intelligence and customer interaction capabilities.

IBM CRM Management Services will be available on an as-needed basis, allowing customers to support the CRM strategy that is most effective for their business. Customers can choose from a range of options, including implementation, management and hosting of marketing, sales, and customer service applications; business intelligence and reporting; and call center services. Customized solutions can also be developed to integrate existing CRM and back office applications.

All phases of CRM deployment will be available from IBM Global Services, from consulting and implementation to everyday operations, such as technology management and call center support. IBM Global Services leverages industry-specific best practices and intellectual capital and has built and implemented CRM solutions for over 500 companies.

"In tough economic times such as these, the business case for CRM is stronger than ever. By offering services that leverage our proven, industry-specific methodologies and technology infrastructure, we can help companies avoid some of the challenges of CRM implementation and maintenance and reduce costs," said Joe Ragusa, IBM's vice president of transformational outsourcing.

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