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Arcidea Buys IT Factory Assets

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Posted January 23, 2002 By Robyn Greenspan     Feedback

The recently launched CRM firm acquires IT Factory's Atlanta and Cincinnati operations, the former offices of Synergistics, along with the Prevail and Authoriti products.

New kid on the CRM block, Arcidea, has purchased the assets of IT Factory's Atlanta and Cincinnati operations. These offices represent the former Synergistics company, which produced the Prevail and Authoriti products that will now be absorbed into the Arcidea brand and enabling the company to support the existing Prevail and Authoriti client base.

"We are very excited about the potential the Prevail and Authoriti products add to Arcidea's already strong palette of software," said Arcidea president Tom Dixon. "They greatly enhance our ability to integrate true knowledge management capabilities into our existing software suites as well as deepening functionality in sales force automation. The opportunities provided by this asset purchase are very broad."

The Prevail Solutions Suite won the Technology Marketing Corporation's CRM Award of Excellence for 2000, Cincinnati's Pinnacle Award in 2000, and the 2001 Silver Editors Choice Award by Lotus Advisor Magazine. The Web-enabled, single interface tools create real-time knowledge, collecting and disseminating it throughout an enterprise, while also documenting and integrating customer interactions with sales, marketing and product development.

Authoriti enables companies to develop knowledge communities and manage enterprise knowledge and content, integrating it with relevant external information.

Arcidea has brought in Debi Bailey, formerly Southeast regional manager with IT Factory, Inc., to help both customers and the products through the transition. "We are very conscious of the anxiety a purchase like this creates," said Dixon. "We do not envision a future where there is not a reasonable upgrade path for existing customers. In fact, we have already begun discussing our options and what best serves the expectations of those customers. No one will be left with a dead product."

This acquisition comes on the heels of another agreement forged between the two companies, allowing Arcidea to OEM IT Factory's CRM and Employee Relationship Management (ERM) software under the Arcidea brand. Under the agreement, IT FACTORY provides ongoing research and development for the applications while Arcidea advances the software toward specific vertical markets. Arcidea also takes responsibility for selling the applications through its direct sales force as well as its global business partner channel.

Atlanta, Ga.-based Arcidea supplies CRM solutions to the energy, transportation, medical supply, manufacturing, and financial services industries.

Headquartered in Denmark, IT Factory operates on a pure channel strategy whereby its products are sold exclusively through designated business partners. Customers include IBM, Minolta, Nokia, the U.S. Environmental Protection Agency, and others.

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