Harvard Publishing Going Digital With Dimension Data
New publishing platform will offer enhanced customer experience and expanded publishing capabilities for Harvard Business School Publishing.
Dimension Data Holdings, plc, a London-based systems integrator with U.S. headquarters in Reston, Va., is working with Harvard Business School Publishing (HBSP) to take a comprehensive approach to the creation, production, and delivery of digital content.
The system will allow HBSP to open an expanded channel for sales and distribution that provides new products to a broader customer base as well as opportunities to bring additional value to its current customer base.
With headquarters in Boston, HBSP is a wholly owned, not for profit subsidiary of Harvard University. It publishes for the general, professional, and academic markets, and its offerings include Harvard Business Review, books from the Harvard Business School Press, the newsletters Harvard Management Update, Harvard Management Communication Letter, and Balanced Scorecard Report, a line of multimedia products for management development, videos, simulations, course books and cases.
Dimension Data and HBSP are seeking to deploy the new digital publishing system in the second quarter of this year. The system will feature a commerce application from ATG, a developer of online CRM applications that deliver an integrated, personalized experience for customers, partners, and employees.
The ATG Enterprise Commerce Suite was selected for its personalization capabilities that will allow HBSP to manage and utilize customer profile information stored in a unified database that serves HBSP's online and offline customer relationship activities.
HBSP plans to leverage this enhanced customer information to deliver superior customization, further refining its content development and delivery capabilities to best suit customers' changing needs.
Finally, Dimension Data will integrate the new commerce platform into the organization's back-office technology for seamless operation to allow stable migration to the new platform.
"HBSP was looking for and found in Dimension Data a company that is dedicated to the publishing industry. We are delighted to be working with them in the construction of the next generation of digital publishing platforms." said Scott Lubeck, chief technology officer of Harvard Business School Publishing. "As a publisher we are committed to providing our customers and readers online with the highest level of service by supporting their need to find valuable information, products, and services quickly and conveniently."