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Report: Deployments of Significance

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Posted March 13, 2002 By Robyn Greenspan     Feedback

Aberdeen Group releases "What Works: Ten Significant CRM Implementations of 2001."

Boston-based IT consulting firm, Aberdeen Group, has released their annual report, "What Works: Ten Significant CRM Implementations of 2001," documenting the most successful deployments of the year. The findings come as a result of vendor surveys that measured both qualitative and quantitative implementation data.

Aberdeen researched the 15 top scoring submissions, analyzing the vendor and the deployed technology; the vendor's understanding of the client's need; the effort and cooperation invested in implementation and training; the ROI; and future plans for further reaching deployment.

Since CRM is a broad term that encompasses marketing, sales, and support components, Aberdeen focused its analysis on CRM segmentations — sales force automation (SFA), marketing automation (MA), customer service and support (CSS), field service management (FSM), help desk (HD), and partner relationship management (PRM).

In alphabetical order, the top ten CRM implementations for 2001 are:

      Vendor Client
1AllegisHewlett Packard
2ApplixAMF Bowling
3Blue MartiniOncology Therapeutics Network
4Blue PumpkinCompaq Canada
5FrontRangethe City of Des Moines, Iowa
6TalismaTupperware
7TriVium SystemsSonus-USA, Inc.
8salesforce.comTextron Fastening Systems
9SelecticaRockwell Automation
10SiebelAsyst

Honorable mention goes to:

      Vendor Client
1AprimoErnst & Young LLP
2ArdexusTimberline Industries
3Broad DaylightQuantum Corporation
4eGainABN AMRO Services Company
5NativeMindsDefense Logistics Information System

The 141-page report examines each deployment in-depth and is available in its entirety from Aberdeen for US$495.

Founded in 1988, Aberdeen conducts IT market analysis and provides positioning, penetration and acceleration services to vendors. Areas of technology expertise include enterprise business applications, carrier and enterprise communications, network services, and platforms.

Related article: Aberdeen's CRM Top Ten

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