Tipper Tie and Canada Post Get Honored
The companies receive CRM Excellence Awards from Gartner.Tipper Tie, Inc. and Canada Post Corp. were the recipients of CRM Excellence Awards presented at the Gartner CRM Summit in Chicago, March 4-6, 2002. The recognition is awarded to companies for outstanding CRM initiatives including the overall vision, strategy and process; the degree of organizational collaboration; deployment of CRM technology; transformation of data to applied insight; ability to enhance customer experience; and use of customer-centric metrics.
Tipper Tie, Inc. along with finalists Hard Rock Cafe International and Meriwest Credit Union were selected in the small-to-midsize enterprise category. Canada Post Corp., Bank One and C3RM, Enterprise Customer Management, General Motors Corporation were chosen as finalists in the large-enterprise category. A four-person review team from the Gartner analyst community selected the two winners.
"These selections illustrate that technology can only be a powerful enabling force if enterprises are willing to reshape business processes, behaviors and incentives to support CRM business transformation," said Claudio Marcus, Gartner research director, CRM Strategy and Marketing. "The accomplishments of Canada Post and Tipper Tie demonstrate that enterprises that successfully evolve to orchestrate and co-create experiences with their customers reap great benefits."
Gartner will honor its CRM Excellence Award recipients by making two donations, in the recipients' names, to their choice of one of several designated charities. Each donation will consist of a weekend getaway package provided by Starwood Hotels and Resorts.
Canada Post serves over 30 million Canadians at some 13 million addresses and nearly 1 million Canadian businesses. Incorporated in 1981, the company employs more than 56,000 people and offers customers 7,000 postal outlets and the largest retail network in Canada.