CRM - Research
Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.
Mobile App Eases ATM Field ServiceJuly 20, 2016
Even with all of the off-the-shelf field service software applications available, sometimes a custom app is the best option for specialized …
Startup Spotlight: Zarget's Conversion Rate OptimizationJuly 18, 2016
Zarget's conversion rate optimization software aims to put A/B testing and other tools into the hands of marketers, reducing reliance on …
How to Maximize Your CRM SpendingJuly 8, 2016
These tips on CRM evaluation, negotiation and implementation will help you get the biggest bang for your CRM buck.
Comprehensive Guide to Field Service SoftwareJune 29, 2016
Field service software is changing as technologies like mobile and IoT impact customer service. Here is what you need to know.
Mobile CRM's Strengths and WeaknessesMay 5, 2016
Mobile CRM is great for some functions, like real time contact management. But other tasks are still best performed on laptops or desktops.
6 Mobile CRM Mistakes You Do Not Want to MakeApril 21, 2016
With mobile CRM's ability to help sales people close deals, you want to get it right from the start. Avoid these mistakes as you plan your …
Mobile Apps Can Transform Business ProcessesApril 14, 2016
Mobile apps can kick start business process transformation initiatives, especially in areas like sales and field service.
Startup Spotlight: Swrve's Marketing AutomationMarch 3, 2016
Swrve, a provider of marketing automation software, is the third successful startup for its two founders.
Startup Spotlight: Evergage's Personalization PlatformFebruary 9, 2016
Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity for digital marketing solutions that enable real-time …
8 Marketing Automation Best PracticesJanuary 20, 2016
Aligning marketing automation with a content strategy is just one recommended marketing automation best practice.
Should Chief Digital Officer Lead Digital Transformation?January 8, 2016
Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …
Marketing Automation's Star Is RisingJanuary 5, 2016
Unifying sales and marketing functions is a key marketing automation trend.
5 Ways to Boost CRM EffectivenessDecember 21, 2015
Using sales enablement tools can make CRM a more valuable tool for salespeople.
Mobile App Momentum Continues, Surveys FindDecember 16, 2015
Companies are getting more strategic with their mobile app initiatives, find two new surveys.