CRM - Research
Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.
6 Mobile CRM Mistakes You Do Not Want to MakeApril 21, 2016
With mobile CRM's ability to help sales people close deals, you want to get it right from the start. Avoid these mistakes as you plan your …
Mobile Apps Can Transform Business ProcessesApril 14, 2016
Mobile apps can kick start business process transformation initiatives, especially in areas like sales and field service.
Startup Spotlight: Swrve's Marketing AutomationMarch 3, 2016
Swrve, a provider of marketing automation software, is the third successful startup for its two founders.
Startup Spotlight: Evergage's Personalization PlatformFebruary 9, 2016
Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity for digital marketing solutions that enable real-time …
8 Marketing Automation Best PracticesJanuary 20, 2016
Aligning marketing automation with a content strategy is just one recommended marketing automation best practice.
Should Chief Digital Officer Lead Digital Transformation?January 8, 2016
Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …
Marketing Automation's Star Is RisingJanuary 5, 2016
Unifying sales and marketing functions is a key marketing automation trend.
5 Ways to Boost CRM EffectivenessDecember 21, 2015
Using sales enablement tools can make CRM a more valuable tool for salespeople.
Mobile App Momentum Continues, Surveys FindDecember 16, 2015
Companies are getting more strategic with their mobile app initiatives, find two new surveys.
Mobile Apps Shaping Customer ServiceDecember 3, 2015
United Airlines and Home Depot are among companies using mobile apps to improve customer service.
Bringing Home the BeaconOctober 30, 2015
'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …
9 CRM Trends to WatchOctober 7, 2015
CRM is the fastest-growing enterprise application. Not surprisingly, the market is seeing some significant changes, which we highlight here.
How Beacons Can Enhance CRMOctober 2, 2015
Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …