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NetBooks Targets 'Small Businesses

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Posted September 5, 2007 By SmallBusinessComputing.com Staff     Feedback

The Web-based application vendor claims its new offering has the price, support and ease of use to attract the demanding small business crowd.

For some small businesses, QuickBooks, Microsoft Outlook and maybe another application or two is all the business management software they'll need.

If you fall into that camp, the launch of NetBooks may not be of much interest. But if, like many businesses, you're looking for a single application that integrates bookkeeping, invoicing, inventory management, sales, marketing and customer relationship management, the new Web-based service may be worth checking out.

"If all you need is bookkeeping, QuickBooks is a good product," NetBooks founder and CEO Ridgely Evers said. Of course, Evers may be a bit biased there. The self-professed father of QuickBooks is the man behind the new online small business suite.

While NetBooks is new to small businesses; the company is isn't so new. Evers said NetBooks has been quietly at work on the application suite for five years. What sets NetBooks apart other small business financial software is the full business management approach of the Web-based software. What sets it apart from other business suites, Evers said, is the focus on what he describes as "true small businesses."

The addition of "true" before small business is key to how Evers position NetBooks.

A true small business has anywhere from two to about 25 employees (or at the most 50), is owner-managed and does not have a professional-management layer of vendor capital (i.e., growth is organic). NetBooks claims that according to the U.S. Census, IRS and Small Business Administration numbers there are 5.1 million true small businesses in the country. A true small business is very different from a small enterprise, Evers said. For example, while NetBooks has 40 employees, Evers said his company isn't a true small businesses between it's planning to grow much bigger. In fact, he said, NetBooks uses Netsuite to run its business.

But just because a business doesn't plan to grow beyond 50 employees doesn't mean the owner doesn't want, or need, to control all aspects of his or her business through one centralized dashboard. Typically, small businesses patch together applications for bookkeeping, sales, inventory management, invoicing and so on and devote man-hours to make it all work. However, Evers said, small business owners are finding that every part of the business is interconnected, and they are looking to automate everything.

On-demand, or software as a service (SaaS), applications are now within the grasp of most small businesses, Evers said. "What's really helped is broadband for small businesses." Going with SaaS, not only eliminates hardware and related IT costs, but also, according to Evers, it ensures a more secure environment for business data.

Security is a big risk for small businesses, Evers said, whether the risk comes from disgruntled employees or hard drive failures. "It's almost irresponsible to keep your data on your computers." NetBooks data, he said, is protected in a hosting facility that features bank-grade security, redundant infrastructure and continuous data backup.

The NetBooks suites currently include bookkeeping, sales-, customer-, inventory-, shipping-, production-, marketing-, and compliance-management applications, according to the company. Evers said that NetBooks works with each business to set up the service and then provides ongoing support. "Support is always handled internally, and everyone on our support staff has bookkeeping experience." The company offers chat support but it doesn't resolve the problem online. "They [the support people] call you," he said.

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