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Google Eyes Enterprise Software Apps Marketplace

By David Needle     Feedback

As Google continues to court the enterprise application market, it has rolled out an online hub for developers to promote and sell their applications, even if they weren't developed using the Google App Engine.

MOUNTAIN VIEW, Calif. -- Recent bad weather moved Google's "Campfire One" developer event indoors, but it was still quite a coming out party here at the Googleplex Tuesday night. The search giant unveiled Google Apps Marketplace, an online store for acquiring applications designed to work with Google's core Apps suite.

Fifty developers, including Google Apps competitors, have already signed on and are live on the Apps Marketplace including Intuit (Online Payroll for Google Apps), Zoho, which is known for online collaboration apps (Projects, Meeting and CRM) and SlideRocket (an advanced presentations program) all integrated with Google's own Apps suite. In several demos, third-party developers showed how their applications integrate with Google's (NASDAQ: GOOG) software so, for example, you can access sales data and analytics from within Gmail when responding to an e-mail from a customer.

Google's Gargantuan Enterprise Apps Play The integration with Google Apps also means that users can access the various programs through a single sign-on (SSO) using a single password enabled by OpenID. "We're delighted if an application is developed using Google App Engine, but it's now easy to integrate existing applications to Google Apps, however they were created, and take advantage of the single sign-on, share data and sell in the marketplace," said Vic Gundotra, vice president of engineering at Google.

Read the full story at Enterprise Mobile Today.

This article was originally published on March 11, 2010
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