Marketing: May 2001

Participation Has Rewards

May 25, 2001

Best Practices, LLC is offering free white papers from its Customer Relationship Management (CRM) research for prospective sponsors of the company's upcoming consortium study, "Customer Relationship Management: Building the Customer-Centric Organization."

Online edu-Incentives

May 24, 2001

According to Eduventures.com, offering free Web-based education can drive online sales -- they maintain that education is never out of style, even in the world of e-commerce.

Points for Loyalty

May 24, 2001

Why rely on some rewards portal when you can start your own incentive program for loyal customers?

The Past is Prologue for Bear Marketers

May 23, 2001

Learning from history as we go forward in the New Economy ...

Valuable Consumers Demand Personalization

May 18, 2001

Online purchasers are more likely to spend at Web sites offering personalization, according to survey by Cyber Dialogue, but research by Cahners In-Stat found a low adoption of personlization technologies.

IT Customer Loyalty, Satisfaction Increasing

May 17, 2001

Customer loyalty and satisfaction are on the rise in the IT market, according to NFO Prognostics, and this is good news for companies on the receiving end of the loyalty as budgets tighten.

Bluefly Customer Acquisition Costs Hit All-Time Low

May 10, 2001

The poster child for e-commerce firms with astronomical burn rates said its cost-per-customer dipped to $41, the lowest in its three-year history.