Marketing: June 2001
Abandoned Shopping Carts: Enigma or Sloppy E-Commerce?
June 29, 2001People don't abandon shopping carts without a good reason. And the phenomenon of the abandoned shopping cart -- this blight upon the Internet retail landscape -- is not merely a wayward hobby, Internet prank or something hackers do in their down time. These are real shoppers, potential customers with products in hand, evaporating before your very eyes.
BBDO InterOne Believes in Magic
June 27, 2001One of Germany's leading advertising agencies will deploy Magic eService to provide itself and its customers with totally Web-enabled service centers and to supply additional support to its international accounts.
DMA Utilizes eStara for Members
June 26, 2001Nation's largest interactive marketing organization to deliver voice over the Web with eStara solution.
Study: E-Mail Marketing to Take Off
June 22, 2001Aberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to threaten the market position of customer acquisition products.
Who Are Your Best Prospects?
June 20, 2001Resident eCRM expert Arthur O'Connor explains the three basic principles small- and medium-sized business can enact in terms of client intelligence and how they can be used to improve customer retention and satisfaction.
Leveraging Habits
June 19, 2001Understanding the why of online consumer behavior can help you serve effective, targeted online advertising and marketing.
A Mile-High Marketing Agreement
June 18, 2001American Airlines inks deal with FTD.com to let frequent fliers and flower buyers earn mileage points for their e-commerce purchases.
E-Mail Marketing Grows into Prominent CRM Role
June 14, 2001New report by Aberdeen Group entitled, "E-Mail Marketing: Relevancy, Retention, and ROI" predicts the sector will exceed $1 billion by 2003.
How to Convert More of Your Prospects into Customers
June 14, 2001Here are two proven tactics you can use to convert a higher percentage of your prospects into customers.
Netcentives Deals With AOL, PlanetU
June 14, 2001San Francisco-based personalized e-mail, rewards and recognition services firm is on a roll, signing its third partnering deal in as many weeks.
AOL Promoting American Airlines Incentives
June 8, 2001The online media giant is running a contest and special content area to support AOL AAdvantage Rewards.
Orbitz Finds a Madding Crowd
June 7, 2001The new air travel site gets caught up in one of those classic good-news, bad-news scenarios that seem to dog popular start-up Internet companies.
Sign in | Register