Marketing: August 2001

Cathay Pacific Uses iPAQs to Boost Sales

August 16, 2001

Cathay Pacific Airways will give away thousands of Compaq iPAQ Pocket PCs to its premium air passengers who buy round-trip business or first-class tickets for travel from designated cities to Hong Kong.

comScore Secures $15 Million Funding Round

August 13, 2001

Financing to accelerate web audience measurement firm's drive to increase market penetration.

Jackpot.com Reinvents Itself As Vendare Group

August 13, 2001

Online site for sweepstakes, promotions and direct marketing services banks on a fresh start by changing its name and dropping its .com.

NeoPlanet Focuses on Marketing Applications, Inks Compaq Deal

August 7, 2001

Continuing its shift away from branded browsers, the Tempe, Az.-based firm is concentrating on licensing software for CRM.

E-mail-a-deal: Bigfoot, Clear Channel Hook Up

August 7, 2001

Clear Channel's New York radio group would use Bigfoot to power e-mail newsletters, alerts, contests and promotions.

My Brand Is Here to Stay

August 7, 2001

Despite everything awful in the Internet sector, 11 of the current top 25 brands for customer loyalty are in the Web or telecommunications arena. In this look at what makes customers loyal, Robert Passikoff sings the praises of those companies that are doing something right.

Netcentives Cuts Staff Almost In Half

August 1, 2001

Employee list is now down to 180 after online marketing firm slashes 165 jobs in San Francisco, New York and Phoenix.