Marketing: September 2001

Roving Software Raises Round

September 17, 2001

The Needham, Mass., provider of e-mail marketing tools, banks $5 million in financing from Verisign and others for product development and market expansion.

Netcentives Cuts Workforce

September 13, 2001

The news continues the firm's efforts at restructuring to meet the needs of a changing market.

Customer Retention Without Tears

September 13, 2001

A new study examines ways in which e-tailers and online content providers can keep customers satisfied without incurring unnecessary expenses.

Finding Your Customers

September 11, 2001

Forget making it easier for customers to find you. Why not meet them half way? Alexis Gutzman offers some prudent advice on where and how to find your customers.

Study: E-mail Use By Top Firms Highly Inefficient

September 11, 2001

A study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions about online direct marketing.

Marketing Trends: Data Marketing

September 10, 2001

Dig out hidden relationships in your customers' purchasing habits.