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Marketing: October 2001

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for October 2001

Personalization Vs. Privacy Debate Heating Up

A face-off between privacy advocates and mass marketers is expected to come to a head at upcoming content networking event in San Jose.

Return Path, Veripost Merge

The two will combine to tackle the nascent e-mail change of address space.

I'd Rather Ask for Forgiveness Than for Permission

As we become more experienced online, the tendency to opt out increases and to opt in decreases. Pity the new marketer on the block trying …

eSynergies to Acquire e2 Communications

With an offer to buy an e-mail marketer, the Dallas-based firm continues to see a lucrative market in Web services.

e-Marketing About-turn

The Meta Group warned recently that consumers are becoming increasingly desensitised to online marketing efforts, forcing companies to …

Visa To Issue Official E*TRADE Card

Credit or debit card lets customer tap right into either their E*TRADE brokerage or banking accounts and make withdrawals, find out …

Netcentives Closes Its Book With Chapter 11 Filing

San Francisco-based company also announces auction for patents, business operations and other fixed assets, signs letter of intent to sell …