Marketing: November 2001

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for November 2001

Study: Trust Central to E-Commerce, Online Marketing

November 19, 2001

Recent figures suggest that fewer than 5 percent of online users routinely register their information at sites, largely due to concerns over …

The Most Powerful Secret of Customer Conversion

November 6, 2001

Merchants are struggling to figure out the most effective way of increasing their conversion rate. Bryan says the key is focusing on one …

Engendering Loyalty

November 2, 2001

Relevancy, trust, and responsiveness seemingly rank highly amongst the hierarchy of valued e-commerce assets.

Email Campaigns: Put the Customer in the Driver's Seat

November 1, 2001

As interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and …