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Marketing: December 2001

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for December 2001

Market Research Bears Fruit Online

Attracted by promises of speed, reach, and significant savings, businesses and corporations are increasingly turning Web-wards to collect …

Carefully Targeted e-Marketing Campaigns

E-tailers should use e-mail as a means of engendering customer loyalty instead of bringing about consumer annoyance.

Hochauser Will Take Helm at Harte-Hanks

Richard M. Hochhauser will succeed Larry Franklin as chief executive officer, assuming the position April 1, 2002. Franklin, who has been …

Study: Tech Brands Failed To Build Relationships

A survey of marketing executives found technology companies spent too much time on brand awareness, and too little on CRM.

Can Loyalty Survive Recession?

Frequent-flier and traveler loyalty programs have been rousing successes in engendering brand loyalty, but how will they perform in a …

Seagram Puts CentrPort on its Tab

The Spirits And Wine Group will power its Tequila Don Julio brand with an opt-in sweepstakes promotion from CentrPort, Inc. The intent …

Yesmail, Others to Pick Up Netcentives Assets

CMGI's e-mail marketing company was the high bidder for Netcentives' e-mail unit, while Trilegiant and others split the bankrupt firm's …