Marketing: December 2001
Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for December 2001
Market Research Bears Fruit Online
December 24, 2001Attracted by promises of speed, reach, and significant savings, businesses and corporations are increasingly turning Web-wards to collect …
Carefully Targeted e-Marketing Campaigns
December 20, 2001E-tailers should use e-mail as a means of engendering customer loyalty instead of bringing about consumer annoyance.
Hochauser Will Take Helm at Harte-Hanks
December 18, 2001Richard M. Hochhauser will succeed Larry Franklin as chief executive officer, assuming the position April 1, 2002. Franklin, who has been …
Study: Tech Brands Failed To Build Relationships
December 18, 2001A survey of marketing executives found technology companies spent too much time on brand awareness, and too little on CRM.
Can Loyalty Survive Recession?
December 17, 2001Frequent-flier and traveler loyalty programs have been rousing successes in engendering brand loyalty, but how will they perform in a …
Seagram Puts CentrPort on its Tab
December 17, 2001The Spirits And Wine Group will power its Tequila Don Julio brand with an opt-in sweepstakes promotion from CentrPort, Inc. The intent …
Yesmail, Others to Pick Up Netcentives Assets
December 4, 2001CMGI's e-mail marketing company was the high bidder for Netcentives' e-mail unit, while Trilegiant and others split the bankrupt firm's …