Marketing: February 2002

American, British Companies Making Most of the Internet

February 28, 2002

Companies in the United States and Britain are the most likely to incorporate the Internet into activities such as CRM, marketing, order fulfillment and sales, according to a study by Taylor Nelson Sofres.

e-centives Acquires BrightStreet

February 28, 2002

Combination provides data tracking capabilities to help consumer packaged goods companies build and promote direct consumer relationships.

Online Auto Shoppers Tough to Target

February 21, 2002

A close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion that automakers, dealers and independent auto sites spend in an effort to convert browsers to buyers may be missing the mark.

Sun Chooses NFO for Better Customer Research

February 12, 2002

Sun plans to use NFO Prognostics' ASP services to strengthen its customer loyalty programs.

Unica: Grow Slow, Aim High

February 11, 2002

The 10-year-old Lincoln, Mass., marketing software firm has grown conservatively. But with profits, virtually no turnover, and new offices, execs believe they will eventually have a $1 billion company.