Marketing: April 2002

EPIC FastForward

April 19, 2002

It's not enough to launch an e-store and wait for shoppers to empty your shelves. Once you've brought buyers in the door it takes effort to keep them coming back. FastForward's Easy Platform for Integrated Communications is a hosted suite of customer relationship management and marketing campaign applications focused on turning first time buyers into loyal fans.

Breaking Through Marketing-Speak and Technobabble

April 12, 2002

If your company is considering an investment in Web technology, I feel your pain. It's a pretty difficult task to understand exactly what you are buying. In fact, a large part of my work over the last year has focused on helping companies filter through marketing hype and technical jargon in order to make sound licensing decisions.

What Taco Bell Taught Me About Customer Retention

April 5, 2002

I didn't plan to get a marketing lesson. I really just wanted a steak chalupa.

Borrow Bucks, Get Some Miles

April 2, 2002

LendingTree lets its loan customers get high in a deal with four national air carriers that links mileage and mortgages.

RFM, Part 3

April 1, 2002

If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers.