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Marketing: May 2002

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for May 2002

A New Marketing Model for IM

May 17, 2002

Consumers who use instant messaging are usually farther removed from marketing messages than Web surfers. Learn how 'Neighboring' can bring …

Personalization With No Budget, Part 2

May 15, 2002

If your 'personalization' projects didn't make the 2002 budget, that doesn't mean you can't incorporate personalization into the …

Turning Customers Into Disciples

May 14, 2002

Viral marketing isn't just a consumer phenomenon. Your most passionate corporate customers can prove to be your company's infectious …

Bluelight Special On E-mail

May 1, 2002

Looking more and more like a conventional ISP every day, K Mart's Internet division is reaping the benefit of its parent company's …