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Marketing: April 2003

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for April 2003

Targeted E-mail: A Case in Point

When financial services provider Charles Schwab & Co. needed to create a high performance e-mail solution in order to send its clients …

Welcome to Spam Week

Wacky stunts? Spammers in the slammer? Bounties on unscrupulous mass e-mailers? While the FTC listens, Congress talks tough.Spam Becomes …

Geotargeting: Why It Matters to Marketers

It's 9 a.m. Do you know where your users are?

How to Ruin a Multichannel Campaign in Five Easy Steps

Follow along as Jack Aaronson goes through the steps making a well-intentioned multichannel marketing campaign fail.

AOL, Infinity in Content-Swap Promo

Radio broadcasts will wend their way into AOL's network to help promote the ISP's enhanced broadband service. Also, MLB.com is the ISP's …