Marketing: April 2003

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for April 2003

Targeted E-mail: A Case in Point

April 30, 2003

When financial services provider Charles Schwab & Co. needed to create a high performance e-mail solution in order to send its clients …

Welcome to Spam Week

April 29, 2003

Wacky stunts? Spammers in the slammer? Bounties on unscrupulous mass e-mailers? While the FTC listens, Congress talks tough.Spam Becomes …

Geotargeting: Why It Matters to Marketers

April 16, 2003

It's 9 a.m. Do you know where your users are?

How to Ruin a Multichannel Campaign in Five Easy Steps

April 9, 2003

Follow along as Jack Aaronson goes through the steps making a well-intentioned multichannel marketing campaign fail.

AOL, Infinity in Content-Swap Promo

April 1, 2003

Radio broadcasts will wend their way into AOL's network to help promote the ISP's enhanced broadband service. Also, MLB.com is the ISP's …