Marketing: August 2010

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for August 2010

SalesNexus Announces CRM and Email Marketing Release Dates

August 20, 2010

The company plans to release a full-featured email marketing solution in September.

Marketo Launches Chatter for Sales Insight

August 20, 2010

The company has launched Chatter for Sales Insight on salesforce.com’s ChatterExchange.

Will FTC Online Tracking Restrictions Hurt CRM?

August 18, 2010

The FTC wants Internet users to be able to opt out of online behavior tracking. What could that mean for customer relationship management …

IBM Snaps Up Unica for Marketing Analytics

August 13, 2010

The $480 million deal continues Big Blue's buying spree aimed at ramping up its business software portfolio.

Genius.com Offers Free Version of Demand Generation

August 11, 2010

The free version of Genius Demand Generation is fully functional for up to up to five users and 10,000 emails per month.

Solariat Offers New Conversational Analysis and Marketing Tool

August 6, 2010

AdLib is designed to analyze, interpret and respond to conversations within social media.

CRM and Business Intelligence Get Smarter with Analytics

August 5, 2010

Business analytics is moving business intelligence and CRM from analyzing the past to predicting and influencing the future.

Know Your Sales Prospects

August 2, 2010

Harvesting information from social networks can potentially be beneficial for finely targeted sales and marketing campaigns.