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Marketing: September 2010

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for September 2010

Ten Tips for Getting the Most Out of Your CRM System

Business leaders and CRM pros offer advice on how to improve your organization's customer relationship management and how to get a positive …

InsideView Named Innovative Software Company to Watch

For social business solutions InsideView is considered a company to watch by market research and advisory firm IDC.

Email Marketers Hindered by Lack of Business Intelligence

New research suggests that poorly-targeted marketing initiatives are angering consumers.

Yield Announces Search Marketing Integration With Salesforce.com

The new app lets you manage search marketing campaigns alongside other marketing initiatives in a Salesforce.com dashboard.

Marketing Automation Software Must Focus on the Customer

Different approaches to marketing automation must anticipate the future needs and wants of customers in a profitable way.

FTC Puts Focus on Online Ads, Privacy Issues

The Federal Trade Commission is planning to prod online advertisers and Web companies to adopt new data-collection restrictions.

Tips to Partner Sales and Web Strategies

Your marketing strategy should include a close partnership between sales and marketing with a digital strategy.

IBM to Acquire Unica Marketing Software Solutions

Creating personalized marketing campaigns delivers the best results.

Use Business Intelligence to Find Website Visitor Intent

Using business intelligence and data mining can help marketers discover the intent of a website visitor and close deals faster.