Marketing: October 2010
The 10 Most Important CRM Reports
October 27, 2010CRM expert David Taber reveals which CRM reports provide the most value to businesses and why.
Online Advertising Must Change, Says Former Yahoo Exec
October 22, 2010The internet makes it easier to target consumers, but the ads served to online users need to become more engaging, according to a pair of former Yahoo execs who spoke at this week's Predictive Analytics World conference.
Marketing Automation Software a Hot CRM Industry Segment
October 20, 2010Almost all of the new entrants in marketing automation offer systems that are built on a software as a service (SaaS) architecture.
CRM Review: VegaPort Free CRM and Email Marketing Software
October 14, 2010VegaPort is free CRM software that gives a small business access to customer data, email marketing and a detailed overview of what's going on in your business from a single Web-based dashboard.
Sears Boosts Its Campaign Process with Unica CRM
October 13, 2010The system took two years to integrate but the company now executes 270 campaigns each month.
Using Email to Build Customer Relationships
October 11, 2010Email marketing -- when done right -- can drive revenues and engage customers.
Data Mining: Finding a PR Goldmine in Statistics
October 11, 2010OkCupid turns 'which smartphone users have the most sex?' into a successful PR campaign.
Little Things Reward Customer Relationships
October 8, 2010Customer incentives should not be considered an unnecessary expense.
CRM Buyer's Guide: Which Enterprise CRM Tool Is Right for You?
October 6, 2010From Oracle and Salesforce.com to Sword Ciboodle, we've got the customer relationship management (CRM) market covered.
Eloqua Discover for Salesforce.com Now Available
October 5, 2010Eloqua for Salesforce.com lets sales teams identify which prospects are most likely to make purchases.
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