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Marketing: December 2011

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for December 2011

Eight CRM Predictions for 2012

CRM had a good year in 2011 with its highest revenues in many years. So what does the future hold? EnterpriseAppsToday asked CRM analysts …

Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics

A recent IBM study highlights the shifting challenges for chief marketing officers and the potential for business intelligence.

CRM Going Social, Mobile

Major vendors like SAP and Salesforce.com are betting mobile and social technologies will be a prominent part of CRM strategies in …

Salesforce Launches Enterprise Social Marketing Cloud Suite

Radian6 extends the social enterprise to marketing with monitoring, insights and engagement.