Marketing: December 2011
Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for December 2011
Eight CRM Predictions for 2012
December 28, 2011CRM had a good year in 2011 with its highest revenues in many years. So what does the future hold? EnterpriseAppsToday asked CRM analysts and industry experts for their predictions for the year ahead.
Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics
December 22, 2011A recent IBM study highlights the shifting challenges for chief marketing officers and the potential for business intelligence.
CRM Going Social, Mobile
December 7, 2011Major vendors like SAP and Salesforce.com are betting mobile and social technologies will be a prominent part of CRM strategies in 2012.
Salesforce Launches Enterprise Social Marketing Cloud Suite
December 1, 2011Radian6 extends the social enterprise to marketing with monitoring, insights and engagement.
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