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Marketing: December 2011

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for December 2011

Eight CRM Predictions for 2012

December 28, 2011

CRM had a good year in 2011 with its highest revenues in many years. So what does the future hold? EnterpriseAppsToday asked CRM analysts and industry experts for their predictions for the year ahead.

Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics

December 22, 2011

A recent IBM study highlights the shifting challenges for chief marketing officers and the potential for business intelligence.

CRM Going Social, Mobile

December 7, 2011

Major vendors like SAP and Salesforce.com are betting mobile and social technologies will be a prominent part of CRM strategies in 2012.  

Salesforce Launches Enterprise Social Marketing Cloud Suite

December 1, 2011

Radian6 extends the social enterprise to marketing with monitoring, insights and engagement.