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Marketing: June 2013

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for June 2013

Adobe Acquires Neolane to Bolster its Marketing Cloud

June 28, 2013

The $600 million deal will bring Neolane's cross-channel campaign management tech to Adobe's cloud-based marketing software and services …

IBM Aims SmartCloud Analytics at the C-Suite

June 19, 2013

From the CMO to the CFO, Big Blue rolls out cloud app collections with business executives in mind.

HP Autonomy Launches Marketing Cloud

June 13, 2013

With Autonomy’s tech in tow, HP enters the increasingly competitive marketing cloud services market.

Marketo Revs Customer Engagement Engine

June 12, 2013

Timing, automation and easy-to-digest insights are everything for Marketo, a maker of cloud-based email marketing automation software.

ThinkVine Updates Marketing Mix Optimization Platform

June 10, 2013

ThinkVine advances its marketing software with new forecasting, collaboration and sharing features.

Salesforce Buys ExactTarget Marketing Cloud for $2.5B

June 4, 2013

Salesforce's Marketing Cloud gets a lift courtesy of a big, multi-billion dollar deal.