Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for July 2013

More Marketing Management: Decision Software's MarketWide 4.0

July 29, 2013

Marketing software maker Decision Software tackles campaign management and reporting with cloud-enabled Big Data processing and a fresh new …

IBM Targets Social, Mobile Consumers with Digital Experience Push

July 26, 2013

Big Blue brings together its analytics, mobile and social offerings to help organizations boost their customer engagement efforts and …

Converge Enterprise Preps MobileCRM Edition

July 25, 2013

After floating its cloud-based CRM platform, software maker Converge Enterprise sets its sights on mobile devices.

BloomReach Mobile Brings Big Data to Mobile Marketing

July 15, 2013

New mobile-first product melds Big Data analytics, machine learning and social discovery to help marketers engage with smartphone-wielding …

9 Social CRM Companies to Watch

July 10, 2013

Experts say large CRM companies will continue to acquire or integrate social CRM solutions into their platforms. Here are nine startups …

Marketing Clouds: Salesforce, Oracle, IBM Battle It Out

July 8, 2013

A look at how the market is shaping up for some major players in the newly competitive cloud marketing software scene.