Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for July 2013

More Marketing Management: Decision Software's MarketWide 4.0

Marketing software maker Decision Software tackles campaign management and reporting with cloud-enabled Big Data processing and a fresh new …

IBM Targets Social, Mobile Consumers with Digital Experience Push

Big Blue brings together its analytics, mobile and social offerings to help organizations boost their customer engagement efforts and …

Converge Enterprise Preps MobileCRM Edition

After floating its cloud-based CRM platform, software maker Converge Enterprise sets its sights on mobile devices.

BloomReach Mobile Brings Big Data to Mobile Marketing

New mobile-first product melds Big Data analytics, machine learning and social discovery to help marketers engage with smartphone-wielding …

9 Social CRM Companies to Watch

Experts say large CRM companies will continue to acquire or integrate social CRM solutions into their platforms. Here are nine startups …

Marketing Clouds: Salesforce, Oracle, IBM Battle It Out

A look at how the market is shaping up for some major players in the newly competitive cloud marketing software scene.