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Marketing: November 2013

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for November 2013

Big Data: What Will You Do for an Encore?

Organizations that want to keep deriving benefits from Big Data after the initial implementation will create a customer-driven analytical …

Review: ExactView Performance Marketing Platform

Real-time tracking and the ability to customize almost everything are strong features of Performance Horizon Group's ExactView performance …

Customer Engagement Growing Focus for Salesforce Users

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the …

Adobe Adds Mobile App Focus to Marketing Cloud

Location-based services and mobile app analytics join Adobe's growing suite of cloud services for marketers.